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Global Magazine Revenue Growth Hit 10.4% in 2000

Global Magazine Revenue Growth Hit 10.4% in 2000

According to World Magazine Trends 2001/2002 released in September by FIPP/Zenith, magazine advertising revenue grew by 10.4% in 2000, its best year since 1989.

European magazine ad spend reached $15.7 billion in 2000, an increase of 8% year on year and achieved a 20% market share. In the US consumer magazine revenue grew by 13.5%, almost twice the growth rate achieved in 1999.

Growth for 2001 is forecast at just 0.6%, largely due to the decline in the US ad market, although market share is expected to remain stable.

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