GroupM UK launches data training for staff

In brief

WPP’s media-buying arm GroupM has launched The Edge, a learning qualification to help staff improve in data handling and data-led decision-making.

The 15-month programme is being delivering by education provider BPP and accountancy/consultancy Grant Thornton.

As part of their on-the-job training, GroupM announced that training cohorts will gain an in-depth understanding of data analytics, the importance of data to businesses and forward-looking industry trends, as well as the tasks and processes required to illustrate a data-driven narrative in a client-friendly manner.

The announcement comes on the same week as a survey by MediaSense and the World Federation of Advertisers revealed that talent scarcity in marketing, advertising and media is a major blocker to growth.