Guardian and Observer take biggest circulation hits in July

Daily Market

No daily newspaper recorded an increase in circulation in July, according to the latest ABC results, with the quality market posting the biggest declines.

The Guardian was down -6% period-on-period, dropping almost 9,600 copies. The Financial Times was also down -3.6% PoP, while The Times’ circulation declined by -1.8%.

Meanwhile, in the popular market, the Daily Mirror was down -2.4% PoP and the Daily Record down -1.4%.

The Sun performed the best out of all the dailies with a small -0.2% dent to its circulation.

Overall the daily market was down -1.1% over the period and -6.7% over the year.

Sunday Market

The Observer took the biggest hit in the Sunday market with a -7.4% circulation decline, followed by Sunday People (-4.4%) and the Sunday Times (-3.3%).

Daily Star Sunday, however, managed to increase its circulation by 3.7% over the period, adding an extra 9,300 copies.

Sunday Express also recorded a small 0.7% increase.

Overall the market was down -1.2% PoP and -10.9% YoY.

London Free Press

Circulation for London Evening Standard was down -1% compared with the previous month – a loss of 7,800 copies.

City A.M.’s circulation remained fairly flat over the period, with a -0.4% decline translating to a loss of a little less than 400 copies.

While Metro was down -0.6% PoP, its circulation increased 17% year-on-year, helping to boost the overall market by 6.2% over the year.