As in recent years, consumer electronic (CE) products will be popular US holiday purchases in 2007, with HDTVs set to grow in popularity, reports In-Stat.
The company’s latest survey yielded over 2,000 responses from North American consumers; more than 80% of these respondents have plans to purchase a CE product this holiday season, the high-tech market research firm says.
“In 2007, High Definition Televisions top consumers’ holiday wish list, most likely due to plummeting price tags for these products. HDTVs will bump digital cameras down to the third spot,” says Stephanie Ethier, In-Stat analyst.
PCs will jump up to the second spot this year, as both desktop and laptop PCs evolve into multimedia devices used for video viewing, music playback, and imaging applications.
Recent data from comScore revealed that nearly 75% of US internet users watched an average of three hours of online video during July (see Three In Four US Internet Users Watch Online Video in July).
In-Stat adds that relatively affordable and portable products, like PMPs and digital cameras, will likely be purchased as gifts, while higher priced CE products requiring more research and preference, like HDTVs and digital camcorders, will be purchased for personal use.
A forecast from Strategy Analytics earlier this year predicted that 90% of UK homes will be watching High Definition TV by 2020 as long as Ofcom allocates it spectrum on the digital terrestrial television (DTT) platform (see 90% Of UK Homes Could Be Watching HDTV By 2020).
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