Heart Expands Client Capabilities
Heart FM is to expand its content production services to offer its clients video, online and experiential marketing opportunities.
The service, lead by Ian Fish, Heart’s former head of production in the Midlands, will be based at the 100.7 Heart FM offices in central Birmingham.
The radio brand will be extending programming, sponsorship and promotions activities for advertisers and brand partners on a range of media and events.
Heart FM is owned by Global Radio, which recently bought Chrysalis’ radio operations – including Heart FM – for £170 million.
Fish said: “Heart always strives to offer unique opportunities to consumers, embracing audio and video content production.
“What now excites me most is that this new approach will offer both clients and listeners an enriched experience by delivering additional content including pictures, video clips and video podcasts, which can be delivered via new media platforms such as website, email and downloads.”
Last week’s RAJARs saw Heart 106.2 FM reclaim its crown in the London Breakfast battle, overtaking 95.8 Capital Radio to scoop the top spot, with a rise in weekly reach of 6.6% year on year and almost 6% period on period (see Heart 106.2 FM Reclaims Breakfast Crown In London).
Heart FM: www.heart1062.co.uk