The hi-tech, business to business publishing ad market continued to show steep declines during July, with page volumes down by 28.2% year on year. According to the latest statistics from United Business Media’s CMP division, the market has decreased by 47.4% in the calendar year to July 2002 and by 54.3% compared to the same period to July 2000.
However, CMP has increased its share of the market from 26.2% in July 2001 to 29.2% in July this year. In the calendar year to July, share increased from 24.5% to 28.6%, helping CMP to weather the difficult conditions to some degree.
In the full year to date, CMP Media’s share of the market rose from 23.4% to 27.1%, on the back of a 32.2% decrease in advertising page volumes. This compares to a 41.4% decrease in volumes for the whole market, including a 52.9% decrease for the General Business/New Economy sub-sector, the group said.
