In-Car Media And Satellite Radio To Take Off In US
In the US, in-car passenger entertainment is expected to take off in the coming years, with industry analyst Frost & Sullivan projecting that by 2011 more than three million vehicles will be equipped with mobile satellite TV systems.
The number of satellite radio subscribers in the US is also expected to increase, with 35.6 million in 2010, up from 4.4 million in 2004 and a predicted 14.1 million in 2006. A recent survey from Arbitron and Edison Media Research claimed that 18% of those respondents who do not currently subscribe to satellite radio say they are likely to subscribe in the next 12 months (see Internet Pushes Radio Forward).
Last year Kagen Research published a report which forecast that satellite radio subscriptions will rise to nearly 50 million by 2014 (see Satellite Subscriptions To Reach 50 Million By 2014)
Susan Kevorkian, IDC’S consumer markets: audio, program manager, said: “Satellite radio is quickly evolving in the United States from a new and unfamiliar model of premium radio service delivery to being an increasingly mainstream consumer audio technology.”
In addition, new research from Magna Global says that the US network television audience is getting older pretty quickly. According to Magna, the average age of network broadcast audiences went up a year in the 2005/06 season to 47. The network with the oldest average median age was CBS.
