ITV’s News At Ten Fails To Lure Viewers From BBC News

The BBC News at 10pm on BBC One was watched by an average of 4.8 million adults last night, compared to a little under 3.7 million for ITV1’s newly rescheduled News at Ten.

The heavily publicised programme, fronted by Sir Trevor McDonald and Julie Etchingham, managed to gain an 18.7% audience share in the timeslot, whilst the BBC’s show pulled a 23.7% share.

Earlier, Motorway Cops: A Traffic Cops Special, was enjoyed by more than six million adults on average between 9pm and 10pm, with the documentary giving BBC One a 26.2% share.

Over on ITV1, new royal drama, The Palace, managed to gain almost 4.1 million adult viewers, equating to a 17.7% share.

EastEnders, between 8pm and 8.30pm on BBC One, saw almost 9.5 million (41%) watch unlucky in love Dawn on a mission to find a man, with two suitors stepping up to the plate.

Meanwhile, a Coronation Street double bill – with the first episode between 7.30pm and 8pm and the second between 8.30pm and 9pm on ITV1 – drew more than 10.3 million (46.6%) and more than 9.7 million (40.6%) to the channel respectively.

Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks, ITV2 and Sky One.

BBC: 020 8743 8000 www.bbc.co.uk ITV: 020 7843 8000 www.itv.com