JCDecaux Wins Samsung European Outdoor Ad Account
JCDecaux has won Samsung’s pan-European outdoor advertising account, estimated at £20 million.
The three year deal covers 20 countries and all Samsung divisions are included in the partnership, including mobile phone, TV, MP3, white goods and digital camera.
For the first time, this partnership covers all divisions of JCDecaux group including street furniture, billboard and transport.
Short term and long term campaigns on traditional outdoor sites as well as airport advertising are included in the partnership.
The partnership has been negotiated by Joseph Rhee, European marketing services director of Cheil Communications Europe in London together with Xavier Dupre, managing director of JCDecaux international division One Stop Shop.
Jean-Francois Decaux, chairman and co-CEO of JCDecaux, said: “Samsung is one of our largest advertising clients in the growing telecoms sector which represented – €113 million out of our total worldwide advertising revenues last year. This pan-European partnership paves the way for Samsung to increase the usage of JCDecaux’s advertising network across Europe.”
Taewon Son, European president of Cheil, said: “Samsung’s target audience resonates well with the medium of outdoor and Samsung’s investment to appeal and connect with its consumers will be further strengthened by working closely with JCDecaux.”
Also today, JCDecaux announced its results for the first half of the year, showing a pre-tax profit of €162.7 million (£110.8 million), down 0.3% from €163.2 million the previous year.
The company’s revenues for the first half of 2007 totalled €1,019 million, up 7.7% from 2006.
JCDecaux: 020 7298 8000 www.jcdecaux.co.uk