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Sport is our favourite national pastime and nothing engages, enrages and inspires quite like it.
In an ever-changing media landscape, sports viewing continues to grow, with 98% of televised sport still watched live. But live sport isn’t just watched — it’s talked about.
With 2.1bn social interactions annually, the biggest moments extend beyond the pitch, creating opportunities for brands to be part of the story. The new Sky Media Sports Marketplace connects brands and fans in a flexible, affordable way.
Sports fans are tuning in more than ever, with over 1bn hours of sport watched on Sky in just six months — driven by significant growth among female (+18%) and under-35 (+26%) audiences*. Nearly 24m adults are reached every month across TV on Sky Sports and TNT Sports**.
Breaking down barriers to sports advertising
For many businesses and brands, advertising on TV in sports, whether in top-tier football, golf, cricket, darts or Formula 1, has long been seen as difficult to access or expensive. That’s about to change with the launch of the new Sky Media Sports Marketplace.
Simple, accessible and affordable
Now live, the Sports Marketplace offers advertisers a way to explore and book campaigns across individual games and tournaments. With a choice of event-based buys and flexible, impression-based packs, brands can now advertise in high-impact sporting moments across Sky Sports and TNT Sports, on both broadcast and streaming platforms.
Flexible ways to buy
With multiple purchasing options and a broad selection of games, there’s something for all budgets. Whether you want national exposure during a Premier League or WSL match, target streamers for a more local Notts County vs Chesterfield game, or buy a curated streaming sports package, the Sports Marketplace is your go-to destination.
At launch, advertisers can choose from three key options:
- Event Lockout: Ideal for brands with larger budgets, this option secures cross-platform advertising exclusivity for key sporting events, reaching both live broadcast and streaming audiences through a seamless, single buy.
- Event Access: Provides premium event access exclusively to streaming audiences across select Sky Sports and TNT Sports content. Initially focused on domestic and European football, this will soon expand to include Formula 1, PGA Tour Golf and more.
- Multi-Event Packs: Curated sports advertising packs designed for streaming audiences, offering flexible pricing to suit all budgets.
Win a £15k streaming sports campaign and exclusive offer
To celebrate the launch of the Sports Marketplace, Sky Media is offering two exciting promotions***:
- Buy One, Get One Free: An exclusive introductory offer for first-time sports advertisers, doubling their investment.
- Win a £15,000 Sports Pack: Visitors to the site can enter a competition to win a free sports advertising package worth £15,000.
Visit the Sky Media Sports Marketplace today.
* Sky: The Attention Index Jan-June 2024
** Kantar Sky Media Landscape Survey 2024
*** Terms and conditions on website
