Local Media Works, the marketing body for local news, has today launched a new competition for media planners.
The inaugural awards have been set up to challenge media planners from across the industry to come up with the best local media campaign in response to a brief set by a national client.
A judging panel comprising media industry figures will choose the winning campaigns for each of the six awards categories.
Chaired by Blanche Sainsbury, Local World commercial director, the judging panel consists of Sue Unerman, MediaCom chief strategy officer; Brandon Bell, Specsavers head of regional and local marketing; Mary-Ann Auckland, Communities Department head of campaigns; Graeme Adams, BT head of media; Patrick Milne, DFS campaign marketing manager; and Keith Gulliver, The Post Office head of marketing.
“I am delighted to be involved in the inaugural Local Media Works Awards and am really looking forward to seeing how the entrants tackle the challenge,” said Unerman.
“Local newspapers have unique strengths, including high levels of trust in a local context, and the entrants will need to demonstrate an excellent understanding of this, and other unique attributes, and how they can be successfully leveraged on a national campaign.”
Entries open on Monday 29 June and the winners will be announced during an awards celebration on 21 October.
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