London to Brighton charity cycle-ride open for entrants

E-commerce data platform, Ask BOSCO has teamed up with Mediatel to launch a London to Brighton industry cycle-ride to raise money for vulnerable children.

The 84.5 mile ride, taking place on 10 September, is being organised by Ride25 and supported by Sigma Sports and IMRG.

Digital Cycle South has been specifically designed for senior digital marketers, agency, e-commerce, ad-tech, brand and retail professionals. A selection of teams from the media, martech and e-commerce worlds will converge on Brighton via a challenging and scenic route from the UK capital.

Ask BOSCO is one of a number of new partners for Mediatel Connected. Its founder, John Readman said: “This is a great opportunity to ride with other businesses leaders in the industry, get outside for a work event, have some fun and raise money for our partnered charity, 1moreChild.

“It’s not the usual route. It’s not a race, it’s a simple charity business ride with some networking in the saddle and a nice lunch in a scenic country pub and a few celebratory pints on the seafront in the sunshine.”

All tickets include insurance and a BOSCO-branded cycling cap.

Bike retail brand, Sigma Sports will donate prizes for auction in order to raise additional funds for vulnerable children’s charity, 1moreChild. 

Interested parties can book their place on the ride at https://askbosco.io/event/digital-cycle-south/