Long Term UK Commercial Radio Revenue Forecasts
Below are long-term commercial radio revenue and total advertising forecasts from the Advertising Association (AA), as reported by the Radio Advertising Bureau (RAB). The AA has produced a high and low option for the predictions, as shown.
Radio’s share of advertising is expected to break the 5.0% barrier around 2009, in both the high and low scenarios.
| Long Term Radio Advertising Growth Forecasts, High Option | |||||
| Commercial Radio Revenue (£m) | YoY Growth | All Ad Revenue (£m) | YoY Growth | Radio Share | |
| 1997 | 400 | 10,477 | 3.8% | ||
| 1998 | 460 | 15.0% | 11,328 | 8.1% | 4.1% |
| 1999 | 517 | 12.4% | 12,159 | 7.3% | 4.3% |
| 2000 | 595 | 15.1% | 13,402 | 10.2% | 4.4% |
| 2001 | 579 | -2.7% | 13,783 | 2.8% | 4.2% |
| 2002 | 667 | 15.2% | 14,820 | 7.5% | 4.5% |
| 2003 | 706 | 5.8% | 15,683 | 5.8% | 4.5% |
| 2004 | 699 | -1.0% | 15,876 | 1.2% | 4.4% |
| 2005 | 730 | 4.4% | 16,291 | 2.6% | 4.5% |
| 2006 | 829 | 13.6% | 18,019 | 10.6% | 4.6% |
| 2007 | 946 | 14.1% | 19,704 | 9.4% | 4.8% |
| 2008 | 1034 | 9.3% | 21,271 | 8.0% | 4.9% |
| 2009 | 1,130 | 9.3% | 22,593 | 6.2% | 5.0% |
| 2010 | 1,212 | 7.3% | 23,766 | 5.2% | 5.1% |
| 2011 | 1,301 | 7.3% | 24,861 | 4.6% | 5.2% |
| 2012 | 1,310 | 0.7% | 25,348 | 2.0% | 5.2% |
| 2013 | 1,335 | 1.9% | 25,678 | 1.3% | 5.2% |
| Source: Advertising Association, November 2001 | |||||
| Long Term Radio Advertising Growth Forecasts, Low Option | |||||
| Commercial Radio Revenue (£m) | YoY Growth | All Ad Revenue (£m) | YoY Growth | Radio Share | |
| 1997 | 400 | 10,477 | 3.8% | ||
| 1998 | 460 | 15.0% | 11,328 | 8.1% | 4.1% |
| 1999 | 517 | 12.4% | 12,159 | 7.3% | 4.3% |
| 2000 | 595 | 15.1% | 13,402 | 10.2% | 4.4% |
| 2001 | 573 | -3.7% | 13,636 | 1.7% | 4.2% |
| 2002 | 618 | 7.9% | 14,370 | 5.4% | 4.3% |
| 2003 | 651 | 5.3% | 14,790 | 2.9% | 4.4% |
| 2004 | 667 | 2.5% | 14,828 | 0.3% | 4.5% |
| 2005 | 696 | 4.3% | 15,131 | 2.0% | 4.6% |
| 2006 | 783 | 12.5% | 16,660 | 10.1% | 4.7% |
| 2007 | 857 | 9.5% | 17,861 | 7.2% | 4.8% |
| 2008 | 937 | 9.3% | 19,126 | 7.1% | 4.9% |
| 2009 | 1,006 | 7.4% | 20,112 | 5.2% | 5.0% |
| 2010 | 1,086 | 8.0% | 20,936 | 4.1% | 5.2% |
| 2011 | 1,132 | 4.2% | 21,495 | 2.7% | 5.3% |
| 2012 | 1,150 | 1.6% | 21,685 | 0.9% | 5.3% |
| 2013 | 1,160 | 0.9% | 21,359 | -1.5% | 5.4% |
| Source: Advertising Association, November 2001 | |||||
