Look Launches Bus Ad Campaign

IPC’s Look magazine is to launch a bus advertising campaign covering all key UK conurbations, including West Yorkshire, Tyne & Wear, Belfast, Strathclyde, East Midlands and Greater London.

The creative for the campaign has been developed by Hurrell & Dawson and the activity has been planned and bought by MediaCom.

Sue Coffin, Look marketing consultant, said: “Look has already established incredible brand awareness among young women in the UK. Its innovative editorial proposition – and fantastic TV advertising campaign – has struck a real chord.

“This bus advertising campaign is the perfect way to reinforce those messages, underlining Look‘s unique association with high street fashion by taking the brand message to high streets across the UK!”

Look hit the newsstand in February (see NewsLine Feature: Look, Another Women’s Weekly), supported by an £18 million investment over its first two years.

IPC Media: 0870 4445000 www.ipcmedia.com