Magic Comp Gets Six-Figure Sponsorship From Brent Cross

Magic 105.4, London’s top music radio station, has named Brent Cross Shopping Centre as the first six-figure sponsor of its Magic Mystery Voices competition, which will run for 12 weeks from today.

As part of the sponsorship, Brent Cross will get on-air mentions throughout the promotion, which complement their brand messages over an important trading period in the run-up to Christmas. The shopping centre will also be involved in the prize mechanic itself, providing Brent Cross gift cheques to the winners.

Andria Vidler, managing director at Magic 105.4, said: “We’re delighted to welcome Brent Cross on board as our first ever Magic Mystery Voice sponsor. Magic 105.4 believes in engaging its audience by combining premium quality music, programming and promotions.

“This promotion gives everyone the chance to win major cash prizes and the opportunity to go on a truly memorable shopping spree at Brent Cross.”

Tom Nathan, general manager of Brent Cross, added: “Brent Cross is London’s most successful shopping centre thanks to its discerning range of shops, cafes and restaurants. As such there is a very good brand fit between Brent Cross and Magic, and of course with the best-known money game on London radio.”

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