Matching Twitter data with TV analysis

The metrics session at MediaTel’s Connected Consumer event next week will be preceded by a short presentation from Andy Littledale, founder of SecondSync.

SecondSync’s business is described as “… at the forefront of the development of a new set of metrics that can be used alongside the traditional BARB statistics to measure audience engagement in depth and in real-time”.

SecondSync downloads a Twitter feed around TV programmes, and displays a number of metrics by programme, channel and time band to show the patterns and numbers of tweets before, during and after broadcast.

You can see and learn a lot more at the event on 24 September.

The extended metrics panel also promises a lively debate around the research and commercial implications of the growing multi-screen environment. Panellists include:

• Jean-Paul Edwards, executive director, Futures, Manning Gottlieb OMD
• Rhys McLachlan, director of corporate & business development (UK), Videology
• Bjarne Thelin, chief executive, BARB
• Jamie West, director of AdSmart & commercial development, BSkyB

To get maximum ticket discounts you need to book before 5pm tomorrow. Details and booking information can be found at events.mediatel.co.uk.