Mazda Launches User Generated Movie Campaign

Mazda is launching a new advertising campaign which will rely solely on user generated content and will use no television ads for at least six months.

The campaign will allow people to put together their own mini movies from clips and share them over the internet, either via email or on the Mazda website.

This marks the first time that the company has begun a major car launch with an online campaign.

The director of Footballer’s Wives, David Kerr, directed the clips, which make up the ’12 Second Thriller’ campaign.

The digital agency Syzygy created the website campaign, which launches today, and has overseen the production of the film clips.

The announcement of the Mazda ad campaign follows last week’s acquisition of video sharing website YouTube by search engine giant Google for $1.65 billion (£884 million) in a stock transaction (see Google Buys YouTube).

Mazda: www.mazda.co.uk