MegaPoster Wins Appeal Against London Councils
Giant banner contractor MegaPoster has won an appeal against Hammersmith and Fulham Council’s refusal to grant express consent for an advertising screen on a façade at 11 Bank Buildings in Fulham Broadway.
The appeal was won after MegaPoster approached the building’s owner with a proposal that income from advertisements would contribute to the costs of cleaning and restoring the building, which is located in an area targeted for regeneration.
Commenting on the decision, planning expectorate, Simon Hand, said: “I consider such large scale advertisements on obviously temporary scaffolding to be becoming an accepted part of the urban street scene and may well provide colour, interest and even amusement, as claimed by MegaPoster.”
Ian Bohn, Sales and Marketing Director of MegaPoster, added: “We are very pleased. The inspector accepted both that giant banners can contribute substantially to the regeneration of an area and that their visual attractiveness is making them an accepted and welcome part of the urban street scene.”
The inspector gave a temporary permission for the advertising screen to last up to eight months. This is the second recent appeal victory for a banner contractor following a decision in favour of Van Wagner for a temporary banner site on Oxford Street in Westminster.
Last month MegaPoster increased its offering to advertisers by 20%, adding seven new sites to its portfolio in an effort to attract more diverse clients. The company also recently secured car manufacturer Mitsubishi to launch its new Colt model with a national giant banner campaign featuring two of the company’s prime sites in Birmingham and London (see MegaPoster Boosts Portfolio By 20% With New Sites).MegaPoster: 020 7960 6037 www.megaposter.co.uk
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