Mobile Banking Is Top Priority for European Banks, Says IDC
According to IDC, Western European banks see mbanking as a top priority and, as such, are beginning to make major investments in it. IDC estimates that banks in Western European will spend up to $43 million in the next year developing mbanking services.
“Recent improvements to wireless technologies are paving the way to further development in the distribution of financial services through mobile phones and handheld devices,” said Barbara Blesio, program manager for IDC’s European Banking service. “To avoid further threats from new competitors better positioned in the exploitation of this new channel, many banks have been heavily investing in mobile services since their first deployment. Investment in these new technologies is also expected to be strong across the next few years.”
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