The worldwide mobile TV broadcast market is expanding, as the number of commercially launched mobile TV broadcast networks will grow from 9 in 2006 to 13 in 2007, according to a new report from In-Stat.
The unavailability of spectrum is the largest barrier to the launch of more mobile TV services, particularly in Europe, the high-tech market research firm says.
Over the next 10 years, as more spectrum is made available, in many cases when analogue TV signals are shut off, more mobile TV broadcast services will launch.
Another issue limiting the market today is the small number of mobile TV broadcast enabled handsets available in many markets.
In-Stat also found that mobile TV broadcast subscriber numbers will reach 125 million globally in 2011, with Asia continuing to have the greatest number of mobile TV broadcast subscribers through 2006.
Speaking at the recent 3GSM World Congress, the Chief Marketing Officer’s Council revealed that global market penetration for mobile TV currently stands at 7%, behind gambling at 8% but ahead of video sharing at 4% (see Lack Of Consumer Interest In Mobile TV).
In other research, Gfk Technology said that the UK mobile TV is showing good potential for growth, with 70% of active mobile TV subscribers in the UK using the service at least once a week (see UK Mobile TV Showing Growth Potential).
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