The global market for mobile web 2.0 will be worth $22.4 billion in 2013, up from $5.5 billion currently, according to a new report by Juniper Research.
Total global revenues for mobile social networking/user generated content (UGC) will rocket from $1.8 billion in 2008, to $11.2 billion in 2013, accounting for 50% of the market, while growth in mobile search and mobile IM will be more measured.
Service revenues will account for the lion’s-share of total mobile web 2.0 revenues, according to the report, although mobile advertising represents a significant opportunity.
The Far East & China, Western Europe and North America dominate the global market for mobile web 2.0, but will be surpassed by the developing regions over the forecast period.
Ian Chard, Juniper Research analyst and author of the new report, said: “Combining the power of the social network map – namely: ‘who I know, how I know and where I know’ – with that of mobility, presents the greatest opportunity for revenue generation of any of the applications as defined within Juniper’s Mobile Web 2.0 framework.
“The phone is carried with us most of the time and contains a huge amount of personal data, making it a logical extension for the social network and a host of other collaborative web 2.0 applications being mobilised.”
Research from the Nielsen company found that mobile internet extends the audience reach of many leading internet sites by an average of 13% over home PC traffic alone (see Mobile Internet Extends Website Reach).
According to Nielsen, 87 million US mobile users subscribe to mobile internet services, and more than one in ten mobile subscribers (13.7%) actively uses mobile internet each month.
In separate research, Juniper forecast that total annual adspend on mobile will exceed $1 billion for the first time in 2008, reaching $1.3 billion by the end of the year and rising to nearly $7.6 billion by 2013 (see Annual Mobile Adspend To Pass $1 Billion In 2008).
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