Ownership and usage of MP3 players in Britain shows no sign of slowing, according to data from radio audience measurement body RAJAR, with 23.7% of the nation’s adult population possessing the technology.
The new figures show ownership rising by 4.2% points period on period in Q1 2006, while those using their devices at least once a week rose by 2.6% points to 16.3%.
| MP3 Player Ownership And Usage |
| |
Ownership |
Use at least once a week |
| Q3 2005 |
16.30% |
11.90% |
| Q4 2005 |
19.50% |
13.70% |
| Q1 2006 |
23.70% |
16.30% |
| Source: RAJAR |
According to the RAJAR data, those aged 15-24 are most likely to own an MP3 player, with 49.1% of the demographic claiming to own the technology, up by almost 11% points period on period.
In general demand for MP3 players drops off as the age of consumers increases, however, even those aged 65 and above are seen possessing the technology, with 8.4% of the demographic now in possession of an iPod or similar device.
RAJAR’s figures do not take into account ownership of MP3 equipped mobile phones however, the inclusion of which would most likely push figures even higher, given that most modern handsets are able to act as rudimentary portable media players.
| MP3 Player Ownership By Demographic |
| |
15-24 |
25-34 |
35-44 |
45-54 |
55-64 |
65+ |
| Q3 05 |
36.80% |
21.10% |
16.70% |
12.90% |
7.80% |
4.80% |
| Q4 05 |
38.30% |
26.70% |
21.60% |
15.20% |
10.20% |
7.30% |
| Q1 06 |
49.10% |
30.20% |
25.00% |
19.20% |
13.80% |
8.40% |
| Source: RAJAR |
Related Links
