NBCUniversal launches initiatives for nonprofits, diverse-owned small businesses

In brief

NBCUniversal has announced two initiatives to help nonprofits and diverse-owned small businesses.

The Creative Impact Lab is a new initiative that focuses the company’s social purpose on nonprofit storytelling and provides opportunities and training for apprentices from diverse backgrounds to hone their production skills.

As part of the initiative, NBCUniversal has forged partnerships with eight creative nonprofit agencies in the US, who will receive a grant (unspecified in value) to produce short marketing videos and PSAs for select NBCUniversal and Comcast nonprofit partners.

Separately, Open Doors: Where Small Businesses Thrive is a new advertising program, created in partnership with insurance company State Farm and agency Walton Isaacson, that offers additional marketing resources to diverse-owned small businesses.