Jeremi Gorman, president, Worldwide Advertising at Netflix, will give a keynote at The Future of TV Advertising Global on 6 December in London, just a month after the company goes live with its much-anticipated ad-supported tier, ‘Basic with Ads’.
This is expected to be the first time Netflix discusses the new ad-supported offer and its advertising strategy at a public conference anywhere.
Gorman will outline what Netflix can give to media buyers that is unique in the ad-supported television marketplace, as well as how the advertising inventory is being brought to market. She will be interviewed by Dave Morgan, CEO at cross-channel TV advertising company Simulmedia.
Netflix will launch ‘Basic with Ads’ into 12 countries initially, including the UK, France, Germany, Italy, Spain, USA, Canada and Australia. The first roll-out is on November 1 (in Canada). The company has declared that, “Basic with Ads is everything people love about Netflix, at a lower price… It represents an exciting opportunity for advertisers — the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment.”
Gorman joins industry leaders across the buyside and sell-side at an event that has tracked the advanced TV advertising transformation for over a decade. Other published speakers include Radha Subramanyam, president/chief research and analytics Officer, CBS; Tim Irwin, EMEA CEO, EssenceMediacom; Patrick Béhar, chief business officer, UK & Ireland, Sky; and Mark Frain, CEO of Foxtel Media.
You can see a full speaker list for the event here and the conference agenda here.
Mediatel Events’ The Future of TV Advertising Global is held at Kings Place, near Kings Cross Station, in London on Tuesday, 6 December and Wednesday, 7 December. You can register for the event here. The Media Leader is part of Adwanted Group, parent company for Mediatel.
