New ‘hyper-local’ media agency launches

A new ‘hyper-local’ media agency, Pintarget, has launched today, which will aim to help clients target local audiences with greater precision.

The agency said it will enable brands to capitalise on local marketing by integrating different mediums into a semi-automated platform that uses local data sources.

Led by Charlie Makin, the Pintarget team includes co-founders Jon Southcombe and Stuart Tiedeman, media director Rachel Hall, regional media specialist Roy Jeans and locational data analyst Will Laing.

The agency has already made deals with a number of technology partners including Sky’s AdSmart for addressable TV, Bitposter for OOH delivery and DAC’s hyper-local search technology, as well as RMI’s BASE shopper marketing technology.

Pintarget says it is also talking to a wide range of media owners about new ways to access hyper-local media.

“There is a revolution in local media,” Makin said. “It’s vital to develop the right technology and partnerships to integrate all local channels with smart data so that we can enable clients to dynamically target local audiences with greater precision, speed and with reduced handling costs”.