New Mobile TV Enabler Launches
Gorillabox, a new fully managed mobile TV enabler, has just launched, allowing video content to be streamed to any mobile handset in Europe or the US.
Gorillabox said that central to its proposition is a unique fixed fee commercial model, which will allow network operators, content owners, brand owners and ad agencies to take advantage of the benefits of mobile TV but without the hidden costs of the traditional revenue sharing model.
Christian Harris, founder and CEO of Gorillabox, said: “There’s been a lot of hype around mobile TV. But we’re looking to cut through that hype and show brands, content owners and mobile operators that mobile TV also makes commercial sense.”
He adds: “As well as enabling brands to engage more directly with their customers, we’re going to show marketeers there’s money in mobile TV.
“Because of our agreements with UK operators, we’ll guarantee to pass on all the revenue to our clients so they can easily track the effectiveness of their mobile TV marketing campaigns. As Gorillabox only works with available technology our hold on the audience is huge, with over 100 million handsets in the EU and the US that can consume our streaming content now.”
Gorillabox will also offer its clients either an ‘à la carte’ menu of mobile TV services, or the ability to use Gorillabox as a full turnkey provider to plan, execute and manage and track their mobile TV campaigns.
This includes everything from ingesting and encoding the content, designing, deploying and maintaining the mobile site through to managing the billing, optimising the site for search and offering advertising opportunities within the site. “And unlike other many other providers we’ll also be able to replicate the mobile TV campaigns anywhere in Europe or the US,” added Harris.
Today’s MediaTel Group seminar on the ‘Future of TV’ will no doubt be taking a look at mobile TV and whether or not the platofrm can be judged to be a success or failure at this stage in its development.
Gorillabox: www.gorillabox.net/