Oath has appointed Anna Watkins as UK MD & country commercial director, replacing Nigel Clarkson who was sacked last year.
Watkins brings over 20 years of experience from media brands and agencies, most recently as global CEO and director for Mofilm, part of the You and Mr Jones brand tech group set up by ex-Havas global CEO David Jones. Before that, she was managing director at the Guardian News & Media Group’s branded content arm, Guardian Labs.
Watkins will start her role on 2 July, reporting to VP, EMEA Stuart Flint. She will manage Oath’s UK sales teams, client vertical and product specialists and account management teams directly, as well as overseeing the wider UK business at Oath’s new offices in MidCity Place, Holborn.
Nigel Clarkson left Oath in December following an internal investigation into “complaints and allegations” made against him by employees. He is now the chief revenue officer at Exterion Media.
“Anna brings a wealth of experience across the digital marketing industry to this pivotal role for Oath,” said Stuart Flint.
“Her leadership, expertise and experience across the content marketing, video and technology fields made her absolutely the right choice to be at the forefront of Oath’s next chapter in the UK.”
Watkins said: “When the opportunity came up to lead the UK team it seemed too good an opportunity to miss. Oath’s premium media brands and power of its technology platforms combine to make it one of the most significant players in the advertising industry.”
Oath in the UK includes brands such as HuffPost, Yahoo News, Tumblr, AOL, and TechCrunch.
