The plight of publishers operating in the shadow of Google and Facebook was a key theme at this year’s Future of Newsbrands conference. The duopoly hoover up a huge chunk of online revenues – around 90 pence in every pound.
The consequences of this have been tough for some – Guardian losses totalled £69 million for the year ended April 2016 – which is why Newsline caught up with News UK’s creative content director, Tiffanie Darke, to look at new advertising solutions for publishers and their advertising clients.
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Editor-in-chief of the Sunday Times Style magazine from launch in 2002 through to 2014, Darke has witnessed newsbrands undergo some of the biggest changes in their history.
In the video interview above, she shares how News UK is working to ensure a sustainable future for the publisher whilst delivering more effective advertising for brands.
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