New figures from Content Intelligence reveal worrying trends for print newspapers and examines the factors affecting readers’ decisions as to what form their daily news consumption takes.
Those with most useage and experience of the internet relied less on newspapers for information, as John McIntyre, managing editor for Content Intelligence points out. “The Internet is stealing audience from all media, including TV, radio, magazines and newspapers,” he said. “Those with the most experience rely on the newspaper the least. The decline in newspaper use is roughly proportional to Internet experience.”
The survey found that 60% of people expected their net usage to increase ‘somewhat’ or ‘substantially’ which bodes ill for those in the print media business. As internet use and experience grows, so readership of newspapers is predicted to decline.
US Print Newspaper Readership By Age Group
| under 25 |
18% |
| 25-34 |
19% |
| 35-44 |
37% |
| 45-54 |
45% |
| 55+ |
62% |
Source: Content intelligence
