Nielsen//NetRatings Launches In Switzerland

The first findings, for May 2001, reveal that average internet sessions for Swiss users lasted for 24 minutes and banner ads had an average click-through rate of 0.3. More than 3 million people had internet access in May and active users logged on for an average of five and a half hours which is three hours less than the average US surfer and the men to women ratio was 49:41.

May findings from Nielsen//NetRatings:

	Switzerland	Germany	Austria	US
Number of sessions per month	14	17	14	19
Page views per month	511	740	634	667
Page views per Internet session	36	44	46	35
Time spent per month	05:36:24	07:50:32	06:21:07	09:38:00
Time spent during surfing session	00:23:48	00:28:01	00:27:33	00:30:10
Duration of a page viewed	00:00:40	00:00:38	00:00:36	00:00:52
Active Internet universe	1,663,460	12,917,162	1,256,624	103,160,235
Current Internet Universe Estimate	3,230,195	24,634,001	2,796,597	167,140,733