Nielsen//Netratings Ties Up Data With MediaTel

Internet research specialist Nielsen//NetRatings has signed an exclusive content partnership with MediaTel.co.uk, the UK’s leading media intelligence provider, to offer a selection of its profile reports within the MediaTel platform.

The new deal will enable users of MediaTel.co.uk to compare online usage figures with audience trading currencies for other media channels, making it easier for companies to compare and analyse the possibilities of online media.

The 15 main website categories featured by Nielsen//Netratings will be available for reports through MediaTel.co.uk by the end of September.

Commenting on the tie-up, Lucy Green, marketing director at Nielsen//NetRatings, said: “We are delighted to be providing MediaTel with our audience measurement data. For the first time, advertising agencies can compare the audience reach and demographic profiles of consumers to key UK websites with TV, radio, print and outdoor media without taking a subscription to our NetView product.”

“We hope that having the ability to make these comparisons will encourage the industry to treat online as part of every advertising campaign; and that by doing this they will experience the benefits of the cost-efficiencies and accuracy of targeting that online advertising offers.”

Ralph Simpson, MediaTel’s commercial manager, added: “MediaTel.co.uk is used by over 5,000 media professionals on a regular basis to plan, buy and sell media and this agreement helps ensure MediaTel subscribers get access to one of the leading sources of audience research for online media.”

MediaTel Group: 0207 439 7575 www.mediatelgroup.co.uk Nielsen//NetRatings: 01865 732 388 www.nielsennetratings.com