NME launches swap deal in Oxfam shops

IPC indie music title NME is launching a new initiative for one week only, allowing music fans to donate their unwanted CDs and records to Oxfam shops in exhange for a free copy of the magazine.

The new look magazine, which relaunched last week, is available for exchange from today (Friday 16 April) at more than 150 Oxfam stores nationwide.

IPC said the partnership marks the first time a major publication has been given away for free in a charity shop. The link-up is expected to bring in more than 12,000 donations of music to Oxfam’s shops.

Krissi Murison, NME editor, said: “We’ve all got old albums in our collections that have been gathering dust for years. Now is the time to dig them out and do something with them!

“Head to Oxfam this week to swap your unwanted CDs and records for some new sounds. Not only is it a great chance to discover different music, but you’ll get a free copy of NME with every exchange too.”

ABC figures for July to December 2009 show that the NME had a total circulation of 38,486 copies, down by almost 21% year on year.