O2 To Launch £5 Million Brand Campaign

Mobile service provider O2 is set to launch a new £5 million brand campaign, which will cover television, cinema and posters.

The campaign, which was created by Vallance Coleman Carruthers Priest, will begin on Monday, with the execution in line with the previous O2 style but aiming to produce a warmer and more natural environment to the original blue high-tech O2 world.

The ads follow a couple who travel through a variety of gorgeous locations featuring lakes and forests, which are intended to be symbolic of the service O2 provides to its customers.

Launching on April 16, the campaign runs for three weeks, and will be followed by a cinema campaign which will run from May 11 for nine weeks.

There will also be a poster campaign using 48 and 96 sheet posters.

O2: www.o2.com