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Online Music Sales Hit A Low Note

Online Music Sales Hit A Low Note

New research from comScore has revealed that online sales of recorded music fell sharply in the first nine months of 2002, rekindling fears that consumers are flocking in droves to online file-sharing services (see Fall In US Music Sales Blamed On Internet Downloaders).

comScore recently found that US e-commerce revenues totalled $18 billion in the three months to September, an increase of 35% year on year (see US Ecommerce Firms Cashing In, Says comScore). However, analysis shows that online music sales through the first three quarters were $545 million, down 25% on the 2001 figure of $730 million.

“The music industry attributes the decline in online and offline music sales to a variety of factors, such as a slow economy, fewer hit songs, piracy, CD-burning and file-swapping among others,” said Peter Daboll, division president of comScore Media Metrix.

“While a host of factors inevitably impact consumer behaviour, the greater sales decline online as reported by comScore would suggest that Internet file-swapping and CD-burning are having a severe negative impact on music sales among Internet users.”

Despite the demise of Napster, unlicensed file-sharing services continue to thrive and comScore calculates that six of the leading applications collectively were used by 14 million consumers in September.

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