The UK e-commerce sector continues to buzz as the festive season approaches. New figures from the Interactive Media In Retail Group (IMRG) show that internet sales in October were up 21.5% on the previous month.
In all, online orders totalled £860.5 million, representing year-on-year growth of 113.6%. This compares with an increase of just 7.1% for the general retail sector.
Forrester Research has predicted that UK shoppers will spend E2.6 million online in the run-up to Christmas, equivalent to one-third of the estimated European total (see European Shoppers Set Online Tills Ringing).
