The UK has experienced exceptional broadband uptake, with over half the UK population having access to the medium, according to a new report published by internet research specialists Nielsen//NetRatings.
The new data reveals that 32.3 million people have access to the internet, with the number of pages viewed per month increasing by 17% on January last year, from around 855 to 1,000 pages.
Search engines, portals and communities continue to dominate the most visited sites category, attracting around 87% of users. Telecom and internet services follows, drawing in an average of 80% of web users, while sites for computer and electrical consumer goods managed 72%.
The impressive penetration of broadband is good news for advertisers, with recent research from Starcom UK Group attributing the 52% increase in online advertising expenditure seen in 2004, to the uptake of broadband (see UK Online Advertising Enjoys Dramatic Growth).
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