The Media Leader

News analysis, opinion and insight for media and advertising professionals

The Future 100 Club Class of 2024 revealed

The Future 100 Club Class of 2024 has been revealed as we spotlight the wave of media trailblazers for the third year.

The future of TV ads? ITV creates two spots with generative AI

ITV is set to launch two TV ads which have been created using generative AI and wants to sell more of them to small businesses.

Roblox moves to create a walled garden as it leans into ad strategy

Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.

How Ancestry’s D-Day 80th-anniversary campaign broke records

The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.

Are news outlets too dependent on social media? With NMA CEO Owen Meredith

News Media Association CEO Owen Meredith joins Jack Benjamin to discuss challenges facing news publishers relating to search and social media, as well as the sustainability of local news.

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Opinion

Sam Taylor

Any suggestion that an advertiser might use Origin as a currency to apply the same value to very different AV formats is somewhat of an insult, writes Direct Line Group’s head of performance marketing and CRM.

Audrey Danthony

Sustainability often faces a significant hurdle: it’s seen as a cost rather than a strategic investment.

Lou Thompson

Getting through Q4 with your mental health intact can be a challenge. Prioritising wellness and setting clear work-life boundaries are key to a happy and successful end of the year.

Industry News

Barb extends total campaign planning to include Netflix and Discovery+

Isba’s Origin goes live with real audience data for first time

Tom Hunt appointed editor-in-chief of Express

‘This conversation will rage on’: Thinkbox reflects on Profit Ability

Reach CEO: Sun and Mail are our allies in ‘battle for survival’

Why Substack wants to be a live streamer

Innovate to accelerate: Invibes’ valuable advertising solutions for automotive brands

Stories that mattered this week: Observer sale, Radiocentre’s Tuning In, Origin row

Data Analysis

People feel less represented in advertising this year

It’s not whether you can build a brand in digital — it’s where

Jordan North boosts Capital Breakfast

Smart speaker growth leads digital to record share of listening

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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17 September 2024

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Our next event

Upcoming Event

The Future of Media - Manchester

The Future of Media, the flagship conference powered by The Media Leader and run by its parent Adwanted Events, has launched The Future of Media Manchester.

Taking place at the Royal Northern College of Music, The Future of Media Manchester will bring together over 400 leaders and rising stars.

Key discussion points at the event include best practices in commercial media buying, selling and planning, as well as deep dives into evolving media business models and market opportunities.the hood of some of the world’s best performing brands.

26 September, 2024