Creators report feeling concerned over creative constraints, unrealistic deadlines and excessive content revisions required by brands. But getting the relationship right can lead to better results as the creator economy professionalises.
Apart from being a bulwark against fake news and lies, the BBC World Service is a valuable arm of British culture and influence around the world. Cutting funding will bring irreparable damage.
A roundtable of Future 100 participants also discussed the urgent need to not just attract but retain talent in an era when DEI progress feels like it’s going backwards.
One of Australia’s leading commercial broadcasters has warned media owners that any programmatic solutions that bundle premium video into a homogenised CTV inventory pool are a long-term threat to business. Global ad-supported streaming, on the other hand, is good for everyone selling quality content.
Five months after ITV and YouTube inked a new partnership deal to bring full episodes of ITV programmes to the platform, the broadcaster is seeing incremental audience reach without cannabalisation, and appealing to more FELT brands.
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Return-to-office mandates, relentless bias, a widening pay gap… why are we looking the other way while a steady stream of female talent exits the industry?
As women’s sports gain momentum, brands need to show up with the right message, in the right moment, across every screen.
Media agencies were designed to deliver curation in an analogue world. A new model is needed for a new era, one that starts with curation, AI and supply-side intelligence.
