PAMCo, the Publishers Audience Measurement Company, has announced that Jan Gooding, group brand director at Aviva, is joining as the new chair of the organisation from September 2015.
As chair, Gooding will be responsible for overseeing the strategic thinking of the board of directors and will work alongside the organisation’s chief executive, Simon Redican, and the PAMCo team.
“I am thrilled to be joining PAMCo at what is an incredibly exciting time for the industry,” Gooding said.
“PAMCo is making the biggest change in more than 60 years to the measurement of audiences for newsbrands and magazine media, delivering a new approach to audience measurement which fully reflects today’s multi-platform media landscape.”
Redican added: “Jan’s appointment will really help PAMCo to land the benefits that the new system offers to the published media sector, agencies and the all-important advertisers.”
As part of further developments within the organisation, Ipsos MORI has been appointed as PAMCo’s chosen provider for the published media industry’s new audience measurement service.
Redican said that Ipsos MORI impressed stakeholders by proposing a brand new methodology which has been “designed for the 21st Century.”
“It will transform the way published media audiences can be planned, bought and sold.”
The new measurement approach, developed in partnership with comScore, includes a 5,000 strong digital panel, supplementing 35,000 face-to-face interviews.
The panel will deliver single-source data on participants’ reading behaviour across all digital platforms, this will provide direct observations on print and digital duplication for the first time, delivering better estimates of publishers’ overall brand reach.
PAMCo, which was established in April 2015 to provide a comprehensive audience measurement service for newsbrands and magazine media across all platforms, will take responsibility for managing NRS audience estimates until data from the new service comes fully on-stream in 2017.
