Podcast: Dame Carolyn McCall reflects on ITVX one year on
How hard is it for a traditional broadcaster to build a streaming service?
“It’s a really easy thing to say, it’s quite a hard thing to deliver,” ITV CEO Dame Carolyn McCall told editor-in-chief Omar Oakes at The Future of TV Advertising Global in London earlier this month.
McCall reflected on the launch of ITVX, ITV’s ad-supported streaming service, one year after its launch, and discussed what’s next for the broadcaster as it seeks a more global footprint.
ITVX now has 40 million registered users and has racked up 2.5 billion streams.
Listen below or hit subscribe to play the episode on your choice of podcast player:
A full write-up of McCall’s interview can also be read here.
More coverage from The Future of TV Advertising Global
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