Podcast: Independence is vital for trust in media — Dr Grace Kite interview
The Media Leader Podcast
Dr Grace Kite, a business economist and founder of Magic Numbers and Magic Works, discusses the importance of independence in media consulting, trends in effectiveness, Cannes Lions and what it takes to be a successful business founder.
Kite says: “My experience as an independent is that the client themselves will tell you more stuff and they’ll treat you more as a partner because you’re not trying to sell them the next media campaign, you’re not trying to steer them towards your media partners who can get you a better deal and you can get more commission on them.”
Listen now by hitting the play button or use the appropriate entry point into Spotify, Apple or Google Podcasts:
Thanks to our production partners Trisonic for editing this episode.
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