A new report from JupiterResearch predicts that advertisers will spend $2.2 billion on mobile messaging, display ads, and search via mobile technology by the year 2012.
Jupiter says that introducing portable media players (PMP’s) with internet browsing capabilities is likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for advertisers.
Adoption of internet browsing on cell phones is expected to climb from 16% at the end of 2007 to 19% at the end of 2008.
“Mobility is adding a time and space dimension to media and advertising that has the potential to drive up CPM’s significantly. We are finding ads with location tags are selling at five to tenfold premiums over basic ads,” said Julie Ask, vice president at JupiterResearch and lead author of the report.
“The ability to tag users with location, demographics, and behavioural data complemented by devices that support rich media to avoid having their role in the advertising value chain made obsolete must continued to push forward.”
Juniper Research recently forecast that annual revenues generated by mobile search services are expected to reach $4.8 billion by 2013 (see Mobile Search Revenues To Reach $4.8bn By 2013).
eMarketer, meanwhile, said that worldwide spending on mobile search advertising is to climb from $83 million (£42.3 million) in 2007 to $3.8 billion (£1.94 billion) by 2012 (see Mobile Search Adspend to Reach Almost £2bn Worldwide).
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