Positive Signs For Commerical Radio Revenue In 2002
The Radio Advertising Bureau (RAB) has today announced that investment from advertisers across the first three months of 2002 was higher than for the previous year. The total invested between January and March 2002 was £135.7 million representing an increase of 0.5% on the equivalent period 2001. The RAB said: “This marginal growth represents an improvement in fortunes after three successive quarters of declining revenue.”
Growth within the motor sector and amongst major national advertisers has boosted commerical radio revenue during the first quarter of this year. Justin Sampson, RAB managing director, commented: “This is a positive set of numbers and gives optimism that radio is starting to bounce back after a period of slowdown. We think it is a significant achievement when considering the increased COI activity in the run up to the General Election in the equivalent period of last year.”
“The performance is also strong when you consider that other mainstream media are reporting continued declines in advertising levels – Commercial RadioÂ’s share should increase as a result” he concluded.