Proximity London hires 360i’s Ronnie Crosbie

Left to right: Crosbie, Fulford

Proximity London has appointed Ronnie Crosbie as head of strategic planning.

Crosbie joins the Omnicom agency from 360i, where he was head of strategic planning, data and insights. He has over 20 years of industry experience, which also includes five years as global planning director at Saatchi & Saatchi.

In his new role, Crosbie will lead Proximity London’s planning team in its development of customer experiences for brands, working across clients including Virgin, Specsavers, IKEA and The Economist.

“Broad experience and unruly thinking are what I hope to bring to my new role at Proximity,” Crosbie said.

“Having previously focused on brand, social, digital and media, I wanted to turn my attention to the customer experience as the proof of the promise.”

Crosbie will report directly to chief strategy officer Adam Fulford, who added: “Ronnie makes the complex simple, understanding that the best customer experiences sit at the nexus of creative ideas and data.

“His wealth and breadth of expertise make him the perfect planning leader. We couldn’t be happier to welcome him to Proximity.”