Christmas Day and New Years Day 2007 saw record numbers of text messages sent in the UK, according to new figures from the Mobile Data Association (MDA).
On Christmas Day over 205 million texts were sent, an average of 8 million per hour. New Years Day text messaging figures reached a record breaking 214 million, almost 9 million per hour and the highest daily total ever recorded by the MDA.
Person-to-person texts sent across the UK GSM network operators on New Year’s Day 2007 show a growth of 29% on the 2006 figure of 165 million, as increasing numbers of people chose text messaging to convey New Year messages.
The MDA has forecast that figures will continue to rise this year to deliver an annual total of 45 billion text messages for 2007, with an average of 3.75 billion messages being sent per month and 123 million messages per day.
The MDA forecast that text messaging figures would rise to deliver an annual total of 36.5 billion text messages for 2006. This estimate was revised in August 2006 to 40 billion.
| Previous New Year’s Day SMS Figures Monitored by the MDA: |
| 2004 |
2005 |
2006 |
| 111 million |
133 million |
165 million |
In December, the MDA released the first UK picture message figures, showing that 88 Million were sent in the third quarter of 2006 (see First UK Picture Message Figures Show 88 Million Sent In Q3).
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