Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.

Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?

The Royal Family is a brand with mass exposure that is managed with careful restraint. Media planners should take note.

Without a mainstream platform, Piers Morgan looks diminished. The ‘global’ reach of his content is worth very little, writes Nick Manning.

What are media agencies telling the next generation of strategists?

Can attention be both the “North Star to effectiveness” but also “really not how advertising works”, asks MediaCom’s Geoff de Burca.

While big brands might want to behave like small insurgents, those newcomers would die for their balance sheets.

Creative and media are finally getting back together. Just not in the way we imagined it would, writes the7stars’ head of strategy.

Ads in one medium work harder if they are primed by previous ads, explains the MD of Lumen Research

“We just don’t learn anything. There’s no arrow of progress in the advertising world,” warns the self-styled Ad Contrarian.