Can attention be both the “North Star to effectiveness” but also “really not how advertising works”, asks MediaCom’s Geoff de Burca.

While big brands might want to behave like small insurgents, those newcomers would die for their balance sheets.

Creative and media are finally getting back together. Just not in the way we imagined it would, writes the7stars’ head of strategy.

Ads in one medium work harder if they are primed by previous ads, explains the MD of Lumen Research

“We just don’t learn anything. There’s no arrow of progress in the advertising world,” warns the self-styled Ad Contrarian.

Following the launch of his new book, researcher and author Justin Gibbons explains why now is the perfect time to think about media in a different way.

TV advertising is now wholeheartedly embracing user generated content – but is it entirely a good idea? Plus: an anti-advertising agenda that would thrill XR.

Ebiquity’s Mind the Gap report shows how strategic media planning is a craft we need to double down on, writes Facebook’s Ian Edwards.

Should we pause to consider whether the decline of the humble billboard is actually good for advertisers? Primesight, Exterion, ISBA and Kinetic look at the problem.

There is an unconscious bias in adland that assumes the goal of marketing is merely to ‘optimise’. It is high time we prick this idea once and for all, writes BBH’s Richard Madden