Shift in US baby boomers’ TV habits
US baby boomers are spending more free time online (12.9 hours per week on average) than they are watching traditional TV (11.8 hours per week on average), according to new research.
Among this group, 62% say it’s because they’re not as interested in what’s on TV these days, and another 26% say they’re spending more time surfing the web.
Recent figures from Nielsen Online showed that the number of American children between ages two and 11 who go online totaled nearly 16 million in May 2009 and comprised 9.5% of the active internet-using universe in the US (see 16m American children online in May).
Research from The Media Audit, meanwhile, revealed that the average US adult has nearly doubled their daily use of the internet as the average US adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008 (see Average US adult doubles daily internet use).