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Smart speaker growth leads digital to record share of listening

Smart speaker growth leads digital to record share of listening
Rajar Q2 2024

Share of listening on digital platforms continued to grow relative to AM/FM radio in Q2, according to the latest Rajar figures.

Digital listening — which includes listening via DAB, DTV, total online and websites, apps and smart speakers — now makes up 73.7% of all listening compared with 26.3% for AM/FM.

The increase in digital listening was led by a slight (0.2 percentage point) increase in DAB listening and a bigger jump in smart speaker listening (up 0.4 percentage points to a 17% share).

On the whole, digital listening hours increased by 3.5% compared with Q1 and nearly 11% compared with the same period last year.

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