SMG is to sell off its cinema and outdoor advertising businesses, Pearl & Dean and Primesight.
The news comes with UTV thought to be preparing another bid for the group, after having two previous offers turned down (see
Strong 2004 For Online Advertising).
Pearl & Dean generates 25% of cinema advertising revenues in the UK and Republic of Ireland through 989 screens at 315 cinemas.
Primesight owns 13,500 six sheet outdoor advertising panels across the UK and a further 141 large format backlight panels, mainly in the London area.
Chris Masters, SMG’s chairman, said: “SMG’s future strategy is firmly based on strong television, radio and online brands; exciting content; and close connection with our audiences.
“Having reviewed the group’s businesses, the board believes that, while Pearl & Dean and Primesight are excellent advertising businesses, they are no longer core to the group.”
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